Back in 2014, I started a little business called Urban Safari. The concept was pretty simple, a compact range of leather bags at accessible prices. I worked with a small factory in India and sold online only and at Portobello Market in London. What we were offering was pretty unique in the UK marketplace, and we built a loyal following of customers, who as well as loving the bags, also liked that they were buying from a small business where they could actually speak to the guy who ran it too. Over the course of the last few years, my interest in design grew, and customers started to ask for more versatile, sophisticated products and a wider range. It quickly became clear to me that in order to move things forward on both fronts, I needed more flexibility with materials and production.
Finding a great leather supplier an excellent production team are not an easy task, but I'm no stranger to travel and the opportunity to get out there and find the right ones was the challenge I set myself. In 2016 (and after a lot meetings and a lot of product sample testing..) I'd found the right team, and set to work getting the first of the new designs underway. The goal was to create beautiful leather goods, with great workmanship that exceeded expectations and to offer them at direct to customer prices. I hope you'll agree thats what we've got. Feedback on the first smaller leather items released earlier in the year was excellent and so I set to the task of overhauling Urban Safari for the future. So, this Christmas, its great to be finally releasing the kind products I've been wanting to make for a long time.
Running a small business is both inspiring and frustrating in equal measure, but never dull. I feel grateful every day to be doing this and to have great customers, and I'm excited to hear your feedback on the new bags. If you've got any questions about the re-launch and current or future products feel free to send us an email and I'll be happy to get back to you.
Ben from Urban Safari
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